SAND LAND - Let’s Dive Back In!



A desert world, an extreme water shortage, a demon-human alliance.


Whether or not you’re familiar with the SAND LAND universe, we’re pleased to share a short recap/introduction of the story and its characters, to prepare you for the release of our upcoming video game!


1. What is SAND LAND?

SAND LAND is originally a popular manga created by Akira Toriyama, the author of DRAGON BALL and Dr. Slump.


After being serialized intensively for a short period in Weekly Shonen Jump in 2000, the one-volume comic has gained worldwide popularity since its publishing.




In desert world where both demons and humans suffer from an extreme water shortage, Beelzebub, Fiend Prince, and Rao, a small-town sheriff, and demon Thief form a team and set off on an adventure in search of the Legendary Spring somewhere in the desert.





2. Can you tell us more about the main characters?


The son of Lucifer, the king of demons, Beelzebub is the Fiend Prince who enjoys video games and machines.


He is about 2,500 years old and a self-proclaimed "evil demon" who plays pranks but never kills people as he actually has a heart of gold.


He has physical abilities that are unmatched by humans as well as telepathic abilities that allow him to read people’s minds and speak directly into their mind.





An elderly sheriff.

Although he is only a human, he has a strong sense of justice and sets out on a journey to find the Legendary Spring to save the people of Sand Land that suffer from the extreme water shortage.


Extremely skilled in his tonfas, Rao fights with the strength of a man in his prime. He is also skilled in handling tanks, perhaps due to previous experience... It seems he is holding some secrets.





Beelzebub's chaperone demon. He is good at stealing and has a worldly sense.


He has knowledge of various things that happened in Sand Land. Thief is a little older than Beelzebub and his appearance is that of an old man, but he has a young curiosity about him.





3. Can you tell us more about the game?

In this action RPG, you become the main character as Beelzebub.


Lead your company of heroic misfits and explore the legendary world of SAND LAND developed by the creator of Dragon Ball & Dr. Slump, Akira Toriyama.




Use your tact and imagination to develop tanks and other vehicles for your adventures utilizing a wide array of part combinations.


Build up your base of operations into a thriving city with the help of the people you meet along the way in the vast desert.




Are you ready to save the world?




SAND LAND will be available for PlayStation 5, Xbox Series X|S, and PC via Steam


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For more information about SAND LAND, check the latest news!




Release Date:

Dive into a desert world where both humans and demon suffer from an extreme water shortage. Play as and watch the Fiend Prince, Beelzebub, Sheriff Rao and demon Thief set off on an adventure in search of a Legendary Spring hidden in the desert.

Xbox Series X|S